Our Vision and Values
Our vision here at Barclays is simple: we want to be one of the top five banks in the world. Like most company visions, making it happen is a little more complex. We have identified four areas where we need to excel if we're going to turn our vision in reality:
- Build the best bank in the UK
We're constantly looking for ways to develop our strong retail and business banking service.
- Build new international retail and commercial banking markets
We are growing our retail and commercial banking business in countries such as Spain, France, Portugal, Italy and across the African continent.
- Build global product businesses
We are investing heavily to make our four global product businesses even more successful: Investment Banking; Wealth Management; Consumer Finance and Credit Cards; and Asset Management.
- Develop global operational excellence
We are just as focused on improving the work that goes on away from the gaze of our customers - areas such as risk and capital management, finance and human resources.
Realising our vision will depend to large extent on our organisation's
values and how successful we are at living by them. Our values are the
qualities that sum us up and that we expect our people to bring to their
work every day.
To find out more about our values, look under 'What
We Look For'