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Manager Selection plays a significant role
in

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how we invest for clients here at Barclays,
especially given the benefit of

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additional returns if undertaken well.
I'm Phil Attreed, Head of Investment

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Consulting for Barclays Wealth & Investments,
and I'm joined today by Ian

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Aylward, Head of Manager and Funds Selection,
and today we'll look at the

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new publication, "The Science and Art of Manager
Selection" and how it influences

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the investment process here at Barclays. Ian,
could you start by explaining the reference

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in the title to both science and art?

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We all know that a manager's historical
performance record is no guarantee of future

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performance, yet a scientist wouldn't ignore
the results of past experiments. Like science,

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our process is formal, structured and repeatable
to create comparative data points across institutions

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and asset managers. Like art, our process
is informed by a philosophy that guides our

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collective judgement. This means integrating
our objective findings in a creative way and applying

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our many years of collective experience. Our
combined approach gives us the confidence

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to identify and recommend managers to clients.

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Why is it so important that we as Barclays
invest in the expertise to undertake this

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process with such rigour for our clients?

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There are two very powerful forces in investing.
The power of compounding and the power of

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diversification.
We are not seeking to invest in just the average

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manager. Our goal is to invest with some of
the very best managers in each asset class

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that generate say, 1% additional returns over
benchmark per annum, over a market cycle will,

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steadily, over the years, have a meaningful
positive impact on clients' wealth, benefiting

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from this compounding effect. Diversification
refers to the fact that spreading investments

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across superior managers lessens risk and
so the optimal blending of managers is something

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that the team spends a lot of time on. The
approach is to try to identify managers whose

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success has been based on their investment
skill rather than luck.

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Could you give a brief introduction to our

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5P framework on which we base our Investment
due diligence process?

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We believe that there is no one simple way
of verifying the presence of skill. Investment due diligence is

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implemented using the tried-and-tested '5P'
research framework whereby five key areas,

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each starting with the letter P, are assessed
and scored from 1 to 5. A good score in each

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of these five areas is critical to the likelihood
of future success. The 5Ps are: Parent, People,

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Philosophy, Process and Performance. Parent
refers to the organisational structure of

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the fund management firm and includes a look
at AUM, strategy and compensation practices

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amongst other things. Investment talent is
the key and so we assess the team dynamic

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and experience under People. Philosophy refers
to what market inefficiency a manager is trying

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to exploit €“ why does it exist and will
it persist? How the People apply the Philosophy

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day to day is addressed under Process €“ idea
generation, portfolio construction, risk management,

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etc. Finally, Performance. Clearly our research
approach is not about simply extrapolating

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past performance and so it this is just one
of the five areas. Here we study historic styles,

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risk characteristics and attribution for example.
Each of the areas is further broken down into

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3-4 sub-categories each and scored.

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It is also important to highlight our resolute
focus on operational due diligence as well.

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A few words on this please.

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Absolutely. Our manager due diligence process
can be divided into two distinct steps: the

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investment due diligence which I have been
talking about so far, and the operational

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due diligence. Operational due diligence aims
to assess and mitigate business and operational

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risks. It is of paramount importance to remember
that when you take on more investment risk,

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you would expect to get a greater investment
return in reply. But when you take on greater

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operational risk, you just don't benefit
at all. Therefore, operational due diligence

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is a critical part of the process.

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My final observation would be that the due
diligence of a manager is not a one off or

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ad hoc exercise here at Barclays, could you
say a few words about the ongoing work of

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the team?

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We meet appointed managers at least every
six months, but are monitoring their performance

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on an ongoing basis. We receive formal reporting
at least quarterly from managers. Examples

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of why we might sell a manager include departures
of key individuals or a negative change in

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a firm's ownership structure.

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Ian, thanks for the introduction to the white paper.
I hope those watching feel compelled to read

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further and take comfort from the
work of your team, should they choose to invest

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at Barclays.