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Why choose Smart Investor?

Here's our rundown of the benefits

The value of investments can go down as well as up, so there’s a chance you might get back less than you put in. We don’t offer personal investment advice, so if you're unsure about investing, please speak to a financial adviser.

The best bits of Smart Investor

So you’re ready to start investing, or perhaps you’ve been investing for a while and you’re looking for an online service which can give you the tools you need. Look no further.

There are lots of reasons to choose us, so we've pulled out what we think are some of the best ones below.

Why not start by watching our short video for a quick overview of what Smart Investor has to offer?

Ready-made Investments

  • They’re quick and simple – choose from five diversified Ready-made Investment funds to suit different goals and attitudes to risk
  • Spread the risk – the fund managers aim to invest in a diverse range of places, companies and investment types to help protect your investment and reduce the overall risk of losing money
  • Over to the experts – leave the day-to-day management to us. Barclays experts work hard to try to optimise returns and respond to changing markets

Please consider whether Ready-made Investments are right for you and if you’re not sure, seek independent advice

The Barclays Funds List

With thousands of funds to choose from, knowing where to start can be daunting. Let us narrow down the options for you.

Our experts have hand-picked a small selection of funds for the Barclays Funds List, that they believe have the potential to perform over the long-term. They’ve done extensive research, so it’s a quick and easy way to access our expertise.

We also offer access to a much wider range of funds and other investment types which you might prefer to choose from or may find are more suitable for you.

Barclays Price Improver™

When you place an order, we go the extra mile to make sure you’re getting the best available price from our selected Retail Service Providers and trading venues. We’ll do this automatically, every time you buy or sell shares, Exchange Traded Funds, investment trusts or Real Estate Investment Trusts listed on the London Stock Exchange.

Through Barclays Price Improver™, 91.4% of qualifying deals1placed between August 2018 and August 2019 got a better price than the quoted price on the London Stock Exchange.

Our online tools and support

From tools to videos and informative articles – we’ve got everything you need to help you make informed decisions and stay up to date with what’s going on. In our Research Centre you’ll find:

  • Real time pricing
  • In depth company info
  • The latest market movements
  • Advanced comparison tools

Simple fees

We use simple pricing to help you understand what your investments will cost. We charge a service fee for your account and a transaction fee when you buy or sell an investment. Why not try our cost calculator to see what your fees could be?

Ready to get started?

If you’re ready to open an account, it’s easy to get started.

Remember that investments can go down as well as up in value, so you could get back less than you put in. Smart Investor doesn’t offer personal advice, so if you’re unsure about investing, speak to a financial adviser. Tax rules can change in the future and their effects on you will depend on your own circumstances. Smart Investor is an investment service for UK residents. Our service is not available to US persons, even where resident in the UK.