A fully flexible way to invest
Fewer women than men invest, with male ISA investors outnumbering women in all age groups. We explore some of the reasons why, and how these might be overcome.
The value of investments can fall as well as rise and you could get back less than you invest. If you’re not sure about investing, seek independent advice.
More than a million investment ISAs are held by men, compared to 870,000 held by women, according to figures from HMRC, with fewer female investors than men investors across all age groups.1
There are three main barriers to investing typically identified by women, according to independent consumer website Boring Money - willingness to engage, confidence and time.2
Here, we consider the barriers to investing cited by Boring Money and look at some ways female investors can avoid missing out on the potential for gains from investments over the long-term.
Women who are able to overcome these obstacles may even find that they achieve better results than men.
Getting started is often the hardest part – investing can appear boring, numbers driven and dull. Before starting it’s a good idea to think carefully about some of the reasons you might want to invest. Having clearly defined goals, such as investing for school fees or because you’re planning for retirement, can give you an incentive to get started.
You’ll also need to work out how much you can afford invest and most importantly how much you could afford to lose. Understanding your approach to risk can help you work out what sort of investments to choose, and how to split your money between different investment types such as shares, bonds, cash, commodities, and property.
Investing doesn’t have to be complicated, but financial jargon can be off-putting and deter investors.
A good way to become engaged in investing is simply to start with a bit of research. Getting to grips with some of the investment terms you’re likely to come across is a good starting point.
You’ll be surprised at how many company names you recognise, buy products from or interact with on a daily basis. A good starting point to pique your interest is to review how these companies’ financial performance compares to their peers.
Our Research Centre contains all the tools and resources you'll need to help you make smarter investment decisions. You'll get access to in-depth company information, the latest market movements, as well as our advanced search function to help you find exactly what you need.
For example, you may choose to create a personal watchlist to track the performance of shares and other investments listed on the London Stock Exchange. This way, you can trial investing in the stock market through a virtual portfolio before investing.
If you’re unsure which investments to choose, consider taking professional financial advice.
The confidence to invest
According to a report from Barclays Wealth and Ledbury Research,3 women generally tend to be more risk averse than men.
Of course, some women may be more risk averse than men, but still have the confidence to invest in a low-risk investment portfolio, with the knowledge that markets may fall as well as rise, but over the long–term the hope is that the value of investments will beat returns from cash accounts.
Although stock market volatility can be unnerving, there are several steps investors can take to help boost their confidence. For example, you may choose to drip-feed small amounts into the stock market every month, making regular investments to benefit from what’s known as ‘pound cost averaging’. The idea is that you buy more shares when prices fall, and vice versa, which may help to smooth out stock market volatility over the long-term. However, beware that this strategy doesn’t always work and sometimes it can produce worse results than investing a lump sum.
It’s important to remain focused on the long-term by investing for at least five years, but preferably longer, for the greatest potential gains, which will also help you avoid the temptation to panic and sell when markets are turbulent.
Holding a broad spread of assets, which include cash, fixed-interest securities, property and equities can also help, as it means you’re not relying on one type of investment too heavily. The hope is that if one part of your portfolio doesn’t do so well, your other investments may fare better, making up any losses.
It’s also worth noting that what you may see on the news most likely reflects the behavior of the stock market and not how a portfolio invested across a range asset classes will behave. Your reality may be very different from the perception you get from the news of how your investments are doing.
Remember though that all investments can fall as well as rise, and whatever steps you take to protect investments from stock market movements, you could get back less than you put in. Barclays Smart Investor service does not offer personal investment advice. If you’re unsure, seek independent advice.
Finding time for investing
Not having enough time is often cited by women as one of the reasons they don’t invest but investing needn’t take up hours of your time.
In fact, it’s often better not to tinker with your investments too much, as staying invested reduces the risk of making badly-timed decisions. Regular buying and selling will also incur trading costs which can eat into your returns.
Often it is time spent in the market rather than trying to time the market which is the key to successful investing, although there are no guarantees and you could still end up getting less than you put in.
However, committing to your investments for the long-term, known as buy-and-hold investing, means you stay invested throughout various market cycles, and hopefully don’t miss out on any of the best days.
The value of investments can fall as well as rise. You may get back less than you invest. Tax rules can change and their effects on you will depend on your individual circumstances.
A fully flexible way to invest
A simple and tax efficient way to start investing
Boost your savings by investing up to £20,000 in our Investment (Stocks & Shares) ISA per year completely tax-free.