Boost your business’ digital skills
Digital skills can make the difference
Want to sharpen your business’ skills but not sure where to start? Try online. Here are 6 ways digital can make a difference.
1. Swot up on security
Staying safe online is a concern many business owners share1 If you’d like to learn more about online security, Responsible for Information is a good starting point. It’s a free, e-learning course that helps small business owners and employees understand information security.
The Open University's Introduction to Cyber Security, a free 8-week course you can do online, also covers the basics of online security.
Having the option to accept payments online offers new opportunities to extend trade and increase sales of your products or services. Digital Wings, by Barclays is an online and interactive guide to today’s digital world. It includes modules on digital payments and how to ensure security when taking payments online.
2. Organise your admin
To help you save time with the essentials of running your business, there are administrative tasks you can do online through gov.uk, such as renewing commercial property leases and registering as a limited company.
By registering for Online Banking for business you can keep track of your everyday business banking, as well as perform key timesaving tasks such as co-signing third party payments and downloading transactions into spreadsheets or accounting packages.
3. Store data
When it comes to storing digital files and documents, online cloud storage is an efficient way to keep important company data safe yet accessible. There’s also a Digital Wings, by Barclays module on customer relationship management (CRM) and cloud computing, to help you get to grips with the basics of cloud CRM systems.
CloudAcademy hosts assessment tools, interactive labs and video courses about several cloud technologies, including an introduction to cloud computing and using the cloud for storage.
4. Market your business
With 86% of UK adults using the internet in the past 3 months2, you can get in front of a larger audience by giving your business an online presence. However, only 11% of small-and-medium-sized companies currently have a digital marketing plan3.
For free tutorials on how to make the most of the web, try Google’s Digital Garage. It’s a free learning service where you can create a personalised learning plan.
Digital Business Academy has a range of free courses to help you grow your reach and connect with customers online, from setting up a website to running a digital marketing campaign.
Once you’re up and running online, Google Analytics can help you analyse traffic and gain insight into how customers interact with your website.
5. Get creative
Working with images, music and video online is a skill almost half of the UK population struggles with4. Using videos in your marketing can increase people’s understanding of your products by 74%5 Virgin’s Digitals Skills Hub has tutorials offering advice on getting started with creating your own content. It also has modules to help you use social media.
Although coding is still seen as a specialist skill, Codecademy can walk you through the fundamentals of creating and editing web pages. By boosting coding knowledge within your company, you may be able to begin tackling your HTML in-house, before going to the experts.
6. Find new talent
LinkedIn is the world’s largest professional network with 400 million members worldwide6. This makes it a great place to advertise job opportunities when you’re looking to expand your team. Lynda has expert-taught videos to help you get started on LinkedIn.
The internet can be useful for finding fresh talent, but also searching for and comparing potential suppliers. Startups has a number of practical guides to help you research new suppliers.
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