Make better informed decisions with SmartBusiness Insights
You know your business – we know how people are spending. Bring that knowledge together with SmartBusiness Insights to enrich your business planning and marketing strategy.
Business reporting powered by our rich data
SmartBusiness Insights uses our wealth of information about our customers and their spending habits to give you fresh insight into your industry and your business.
Insights about industry performance
See the spending distribution for your industry and compare your sales anonymously with the sale patterns in your geographical area or industry.
ions for future expansion
Insights into customer spending
Demographic breakdowns show you what products sell well across different groups – as well as how much these groups are spending.
Focus on your most profitable customer groups
Start today with free insights for your business
Get a high-level financial overview and a detailed spending review for your business.
e your business against others
Log in to Online Banking to find out more about SmartBusiness Insights
Know your market in more detail
Deeper insights for any industry and region you choose – including your own.
Once you’ve tried SmartBusiness Insights for free, explore its range of additional in-depth insights that tell you much more about your market and your business.
Powered by the millions of Barclays card transactions we handle each year, these distil complex data into clear charts to highlight trends, and concise explanations that interpret the facts and figures. Where graphics don’t show exact figures or values, our insights will show you comparisons and trends to help you make informed decisions.
You can buy insights for industries and geographical regions in England, Scotland and Wales based on Barclays debit and credit card transactions from 2017 to 2018.
Log in to Online Banking to see sample insights. Don’t have a Barclays business account? Sign up for one today.
What you need to know
As long as you’re eligible, it’s free to register and use SmartBusiness Insights to see your cashflow trends and get breakdowns of your spending.
If you then want a more detailed analysis of your market, you can also buy detailed insights for industries and regions in England, Scotland and Wales. Prices vary according to the insights you want and you can see more details on the SmartBusiness Insights Overview page (you’ll need to log in to Business Online Banking to see this).
SmartBusiness Insights uses data drawn from transactions paid for by Barclays debit cards and Barclaycard credit cards, and other data that Barclays holds internally. This data includes the amount paid, what we know about the Barclays card holder (since they’re Barclays customers) and about the business where the transaction was made.
Transaction data for other businesses is aggregated and anonymised in line with Barclays’ benchmarking criteria to ensure no individual business or customer can be identified with any data point.
Where graphics don’t show exact figures or values, our insights will show you comparisons and trends to help you make informed decisions.
It’s important to note that due to the way its data is collected, analysis provided by SmartBusiness Insights does not necessarily represent the market as a whole. SmartBusiness Insights has no access to data for transactions made using cash, cheque, bank transfer, or non-Barclays debit and credit cards.
For example, if a particular industry and region had 200,000 customers over a particular period and 60,000 paid using a Barclays credit or debit card, the corresponding ‘My insights’ report would be based solely on those 60,000 customers – not 200,000.
SmartBusiness Insights’ reports are generated on-demand, so these are only available when purchased. You can, however, see sample reports based on real data – though not necessarily for an industry or region that’s relevant to you.
If your business circumstances change and you’re no longer eligible for SmartBusiness Insights, you’ll no longer be able to use the service – we’ll notify you about this by email. Any downloadable ‘My insights’ reports you’ve purchased will still be available from ‘Statements and documents’ within Business Online Banking.
If you’d like to know more about SmartBusiness Insights and how it could help your business, contact our Direct Teams or your Barclays business manager.
You can also call our servicing team on 0345 605 2345. Lines are open Monday to Friday, 8am to 8pm, and Saturday, 9am to 5pm.
If you’ve got a problem after registering for SmartBusiness Insights, call us on 0345 600 2323. Lines are open 24 hours a day, 7 days a week.