SmartBusiness Insights

Make better informed decisions with SmartBusiness Insights

You know your business – we know how people are spending. Bring that knowledge together with SmartBusiness Insights to enrich your business planning and marketing strategy.

Business reporting powered by our rich data

SmartBusiness Insights uses our wealth of information about our customers and their spending habits to give you fresh insight into your industry and your business.

Insights about industry performance

See the spending distribution for your industry and compare your sales anonymously with the sale patterns in your geographical area or industry.

Assess your market’s financial potential

Learn more about where you do business

Research locations for future expansion

Insights into customer spending

Demographic breakdowns show you what products sell well across different groups – as well as how much these groups are spending.

Identify sales patterns and market trends

Discover new marketing opportunities

Focus on your most profitable customer groups

Start today with free insights for your business

Get a high-level financial overview and a detailed spending review for your business.

Money-in and out for the last 24 months

Highlight areas for potential cost savings

Compare your business against others

Know your market in more detail

Deeper insights for any industry and region you choose – including your own.

Once you’ve tried SmartBusiness Insights for free, explore its range of additional in-depth insights that tell you much more about your market and your business.  

Powered by the millions of Barclays card transactions we handle each year, these distil complex data into clear charts to highlight trends, and concise explanations that interpret the facts and figures. Where graphics don’t show exact figures or values, our insights will show you comparisons and trends to help you make informed decisions.

You can buy insights for industries and geographical regions in England, Scotland and Wales. And if you use a Barclaycard payment solution (such as a card machine or online payment service), you may be able to buy additional insights for your own sales and customers, too.

What you need to know

  • What is the difference between free and premium Insights?


    As long as you’re eligible, it’s free to register and use SmartBusiness Insights to see your cashflow trends and get breakdowns of your spending.

    If you then want a more detailed analysis of your market, you can also buy detailed insights for industries and regions in England, Scotland and Wales. Prices vary according to the insights you want and you can see more details on the SmartBusiness Insights Overview page (you’ll need to log in to Business Online Banking to see this).

  • Where does SmartBusiness Insights get its data?


    SmartBusiness Insights uses data drawn from transactions paid using Barclays debit cards and Barclaycard credit cards, as well as other data that Barclays holds internally. This data includes the amount paid, what we know about the Barclays card holder (since they’re Barclays customers) and about the business where the transaction was made.

    Transaction data for other businesses is aggregated and anonymised in line with Barclays’ benchmarking criteria to ensure no individual business or customer can be identified with any data point.

    Certain ‘My insights’ reports also provide additional detail about your performance and customers. These are only available if you use a Barclays payment solution (such as a card machine or online payment service) and we have enough data available for your business – we need your Barclays Merchant ID so we can identify your transactions in the aggregated pool for bespoke analysis.

    Barclays is committed to safeguarding your privacy and the privacy of all its customers. Read our privacy policy.  

  • How much of the market does SmartBusiness Insights analyse?


    It’s important to note that due to the way its data is collected, analysis provided by SmartBusiness Insights does not necessarily represent the market as a whole. SmartBusiness Insights has no access to data for transactions made using cash, cheque, bank transfer, or non-Barclays debit and credit cards.

    For example, if a particular industry and region had 200,000 customers over a particular period and 60,000 paid using a Barclays credit or debit card, the corresponding ‘My insights’ report would be based solely on those 60,000 customers – not 200,000.

    Barclays is committed to safeguarding your privacy and the privacy of all its customers. Read our privacy policy.

  • Can I try ‘My insights’ reports before I buy?


    SmartBusiness Insights’ premium ‘My insights’ reports are generated on-demand and can include bespoke analysis based on your own transaction data, so these are only available when purchased. You can, however, see sample reports based on real data – though not necessarily for an industry or region that’s relevant to you.

  • What happens if my business becomes ineligible for SmartBusiness Insights?


    If your business circumstances change and you’re no longer eligible for SmartBusiness Insights, you’ll no longer be able to use the service – we’ll notify you about this by email. Any downloadable ‘My insights’ reports you’ve purchased will still be available from ‘Statements and documents’ within Business Online Banking.

  • How can I find out more?


    If you’d like to know more about SmartBusiness Insights and how it could help your business, contact your Barclays business manager, or call our servicing team on 0345 605 2345. Lines are open Monday to Friday, 8am to 8pm, and Saturday, 9am to 5pm.

    If you’ve got a problem after registering for SmartBusiness Insights, call us on 0345 600 2323. Lines are open 24 hours a day, 7 days a week.


Who can use SmartBusiness Insights?

SmartBusiness Insights is available for you and your business account if

You’re a Barclays UK customer registered for Business Online Banking

You’re trading in England, Scotland or Wales

Your banking details are up-to-date

Your account has only one authorised signatory

Your annual turnover is under £6.5m

There's only one business linked to your account

Don’t have a Barclays business account? Sign up for one today.