SmartBusiness Insights uses data drawn from transactions paid for by Barclays debit cards and Barclaycard credit cards, and other data that Barclays holds internally. This data includes the amount paid, what we know about the Barclays card holder (since they’re Barclays customers) and about the business where the transaction was made.
Transaction data for other businesses is aggregated and anonymised in line with Barclays’ benchmarking criteria to ensure no individual business or customer can be identified with any data point.
Where graphics don’t show exact figures or values, our insights will show you comparisons and trends to help you make informed decisions.
Personalised premium Insights
Certain ‘My insights’ reports also provide additional detail about your performance and customers. These are available to you:
- Only for certain types of Insights (currently only available for Industry Insights)
- If you use a Barclays payment solution (such as a card machine or online payment service) - we need your Barclays Merchant ID so we can identify your transactions in the aggregated pool for bespoke analysis
- If we have enough data about your business – for example, enough transactions to be able to extract useful Insights for you.