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Barclays Price Improver

Barclays Price Improver™ gives you the best price available from our selected Retail Service Providers (RSPs) every time you buy or sell shares, Exchange Traded Funds, investment trusts or Real Estate Investment Trusts on the London Stock Exchange.

Every time you place an order within a Barclays Smart Investor account, we go the extra mile to make sure you’re getting the best available price. Through our Price Improver, 90% of qualifying deals1 placed between April 2018 and April 2019 got a better price than the quoted price on the London Stock Exchange (LSE).

  • Stage one

    You go to Barclays Smart Investor and decide to buy a share

    Example: London Stock Exchange price, 100p per share

    Our Barclays Price Improver scans up to 20 market makers for a better price

    Quote is valid for 15 seconds

    You place your order for a maximum price of 95.8p

    Stage two

    Barclays Smart Order Router2

    Between you accepting the best price and your order being executed, we check other venues for further improvements using our Smart Order Router.

    If our Smart Order Router can’t find an improved price, you’ll receive the original secured price confirmed by our Barclays Price Improver scan.

    We trade at 95.8p

    You save 4.2p per share

    However, if our Smart Order Router technology does achieve an even better price on a single venue, then we trade at that price.

    Venue A – 95p Venue B- 95.8p Venue C – 96.2p London Stock Exchange 99.1p

    We trade at 95p

    You save 5p per share

    Barclays Price Improver doesn’t apply to the buying and selling of funds.

    Remember, investments can fall in value as well as rise, so you may get back less than you invest.

    This an illustrative example of how you might use Barclays Price Improver

What has Price Improver delivered?

90% of deals placed received an improved price3

We improved customer returns by an average of £13.71 per deal3

6.5% of deals placed benefited from at least £50 per deal3

In 2018/19, 28.6% of deals placed on Smart Investor have seen commission costs covered as Price Improver has gained or saved customers a minimum of £6 per deal.

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