Barclays Price Improver

Choosing to invest your money can help you reach your financial goals. But remember, investments can fall in value as well as rise and you may get back less than you invest.

We want to help you make the most of your investment. So we’ve made it simple and straightforward to invest your money – and feel confident that you’ve placed your trade for the best price. When you trade in qualifying investments with Barclays Smart Investor, our Price Improver automatically scans up to twenty selected Retail Service Providers, or market makers. These market makers are all trading the same stock, but often for different prices. We quote you the best available price we’ve found from our providers and tell you if it’s any better than what the London Stock Exchange is offering. This quoted price is valid for fifteen seconds.

If you choose to trade now, this is the maximum you’ll pay. Once you’ve placed your buy order, we then poll our improved price. We use our Smart Order Router technology to double-check whether we can get an even better price for you, If we can, we’ll trade at that price and tell you any additional savings we’ve made.

This extra check can really make a difference. From April 2017 to April 2018, over 90% of qualifying deals got a better price than the one quoted on the London Stock Exchange. So whether you’re taking your first steps into investing or you’re further in your investment journey, we can help you on your way.

Barclays Price Improver™ gives you the best price available from our selected Retail Service Providers (RSPs) and trading venues every time you buy or sell shares, Exchange Traded Funds, investment trusts or Real Estate Investment Trusts listed on the London Stock Exchange.

Every time you place an order within a Barclays Smart Investor account, we go the extra mile to make sure you’re getting the best available price. Through our Price Improver, 92% of qualifying deals1 placed between April 2019 and April 2020 got a better price than the quoted price on the London Stock Exchange (LSE).

What has Price Improver delivered?

92% of deals placed received an improved price2

We improved customer returns by an average of £14.52 per deal2

7.09% of deals placed benefited from at least £50 per deal2

In 2019-20, 29.17% of deals placed on Smart Investor have seen commission costs covered as Price Improver has gained or saved customers a minimum of £6 per deal.

Open an account now

Start investing with an account designed to suit your needs. It's quick and easy to get started. Remember that investments can go down or up in value, so you could get back less than you invest.


Investment ISA

An easy way to start investing

We offer two ways to invest using an Investment ISA (also known as a stocks and shares ISA). Choose your own investments with Smart Investor, or let us make the decisions for you with Plan & Invest. Either way, invest up to £20,000 per year and any returns you make are tax-free3.

Start investing to make the most of those special times to come by using your new 2021-22 ISA allowance in an Investment ISA today. The sooner you begin, the sooner you could grow your money, tax efficiently.

Investment Account

A fully flexible way to invest

A flexible, straightforward account with no limits on the amount you can invest.

Ways to invest

Always remember that investments can fall in value. You may get back less than you invest.


Plan & Invest

Plan & Invest is a new service which creates and manages a personalised Investment Plan just for you. Whether your long-term goal is home improvements, retirement or just building a nest egg, all you have to do is tell us a bit about yourself and then let our experts select and manage your investments.

Smart Investor

To choose and manage your own investments from a range of funds, shares, ETFs and bonds, get started today by simply opening up an Investment (Stocks & Shares) ISA, Investment Account or SIPP Account with Smart Investor.

Already have an account?

If you already have an account, log in to continue.


Use our online chat service to discuss your query with a member of our team.

Call us

If you have any questions, you can give us a call on 0800 279 36674