Most Popular

Here, you’ll find a list of the most popular funds, shares, ETFs, and investment trusts as chosen by our investors, and the top fund picks depending on the type of account – whether an ISA, or SIPP. The details of our most popular funds are updated monthly.

Remember, the value of investments can fall as well as rise and you could get back less than you invest. If you’re not sure about investing, seek independent advice. Tax rules can change and their effects on you will depend on your individual circumstances.

Most popular ETFs

Exchange Traded Funds (ETFs) offer exposure to a wide range of global financial markets while charging much less than actively managed funds.

Most popular funds

Funds help diversify your portfolio as a fund manager buys and sells a mix of investments on your behalf.

Most popular funds in an ISA

An Individual Savings Account (ISA) protects the returns on your investments from income tax and capital gains tax. Remember, though, tax rules can change. The effects of tax rules on you will depend on your individual circumstances.

Most popular funds in a SIPP

A Self Invested Personal Pension (SIPP) gives you control over how your retirement savings are invested.

Most popular investment trusts

Investment trusts can help diversify your portfolio as the trust buys and sells a mix of investments on behalf of its shareholders.

Most popular shares

Investing in individual shares carries more risk than other asset classes. However, shares also potentially offer higher returns.

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Exploring investments on Smart Investor

You have the choice of thousands of investments to help you achieve your financial goals. Once you’ve opened one of our accounts, we offer you various ways to explore and find the right investments for you.