Smart Investor

Become the investor you were meant to be

Put your money to work with our online investing service. Remember, investments can fall as well as rise in value – you may get back less than you invest.


The value of investments can fall as well as rise. You may not get back what you invest. We don’t offer personal financial advice so if you’re not sure about investing, seek independent advice. Tax rules can change and their effects vary depending on your individual circumstances.


Smart investor offers accounts designed to suit your needs. You make your own investment decisions. It’s quick and easy to get started.

Investment ISAs

Investment ISA

Take advantage of tax-efficient investing and protect your returns from income tax, tax on dividends and Capital Gains Tax (CGT).

Investment Account

A flexible, straightforward account with no limits on the amount you can invest.

What is Smart Investor?

Smart investor is a direct investing service from Barclays that is aimed at helping you achieve your investment goals. You make your own investment decisions. 

A simple service that makes investing easy

Clear pricing with no hidden charges

Tools and resources to help guide your investment decisions

The value of investments can fall as well as rise and you may get back less than you invest. Investing is not for the short term. If you're not sure about investing, seek independent advice.

Our Research Centre

Our Research Centre offers various tools and resources to help you make smarter investment decisions.

Find real-time pricing, the latest market movements, and track how a particular investment is performing. We offer advanced charting and virtual portfolios.

Sign up to receive our free email updates

For the latest news, market research and insight.

Ready-made Investments

Our Ready-made investments are funds that invest in a range of different investments, and are looked after by a fund manager. They offer a useful way of diversifying your money across a range of assets.

We do not offer advice. If you’re unsure about investing, seek independent advice.

Stay up to date

Four steps to reviewing your finances

Reviewing your finances regularly is essential if you want to stay on track to meet your financial objectives. Here are four key steps to help.

Investing jargon explained

Financial jargon can baffle even the most experienced investors, so here, we provide a rundown of some of the investment terms that could confuse you, and explain what they mean.

10 golden rules for investors

Investing is never an exact science, but there are certain rules which may help investors achieve their goals.

How to buy shares

Once you’ve decided you’re comfortable with the risks involved in investing in shares, your next step is to start building your portfolio. Read on to find out about the different ways you can buy shares.

Need some help?

Call us

If you have any questions, you can give us a call on 0800 279 36671