Smart Investor

Eat it all

Put your money in an investment ISA and you can have your cake and eat it too – without the taxman taking a slice. Investments can fall as well as rise in value. Tax rules can change; individual effects vary.


The value of investments can fall as well as rise. You may not get back what you invest. We don’t offer personal financial advice so if you’re not sure about investing, seek independent advice. Tax rules can change and their effects vary depending on your individual circumstances.


Smart investor offers accounts designed to suit your needs. You make your own investment decisions. It’s quick and easy to get started.

Investment ISA

Try a sweeter way to invest and protect your returns from income tax, tax on dividends and Capital Gains Tax (CGT).


Investment Account

A flexible, straightforward account with no limits on the amount you can invest.

What is Smart Investor?

Smart investor is a direct investing service from Barclays that is aimed at helping you achieve your investment goals. You make your own investment decisions. 

A simple service that makes investing easy

Clear pricing with no hidden charges

Tools and resources to help guide your investment decisions

The value of investments can fall as well as rise and you may get back less than you invest. Investing is not for the short term. If you're not sure about investing, seek independent advice.

Our Research Centre

Our Research Centre offers various tools and resources to help you make smarter investment decisions.

Find real-time pricing, the latest market movements, and track how a particular investment is performing. We offer advanced charting and virtual portfolios.

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For the latest news, market research and insight.

Ready-made Investments

Our Ready-made investments are funds that invest in a range of different investments, and are looked after by a fund manager. They offer a useful way of diversifying your money across a range of assets.

We do not offer advice. If you’re unsure about investing, seek independent advice.

Stay up to date

Investing for your portfolio and the planet

Investors may be concerned that they might not be able to do well by doing good, but there is evidence to suggest that investing for the planet doesn’t need to mean sacrificing returns.

20 years of ISAs: Is investing right for you?

April 2019 marks the 20th anniversary of the ISA, yet relatively few people are choosing to invest their ISA allowance, Barclays research reveals. We explore why.

Six strategies to reduce investment risk

Investors can use various strategies to reduce risk, and limit potential losses. Here, we consider six of these, and explain how they work.

Five ISA myths exposed

Many people don’t make the most of their annual ISA allowance because they aren’t sure exactly how ISAs work, or because they don’t think the benefits are really worth it. Here, we dispel five of the most common ISA myths that might be preventing you from making the most of this year’s £20,000 allowance before the end of the tax year on 5 April 2020.

Need some help?

Call us

If you have any questions, you can give us a call on 0800 279 36671