Smart Investor

Are you ready for your longest holiday ever?

Let us help with your journey towards retirement. Investments can fall as well as rise in value.


The value of investments can fall as well as rise. You may not get back what you invest. We don’t offer personal financial advice so if you’re not sure about investing, seek independent advice. Tax rules can change and their effects vary depending on your individual circumstances.


Smart investor offers accounts designed to suit your needs. You make your own investment decisions. It’s quick and easy to get started.

Investment ISA

Invest your £20,000 ISA allowance and protect your investment returns from income tax, tax on dividends and capital gains tax, with our Investment (Stocks and Shares) ISA.

Investment Account

A flexible, straightforward account with no limits on the amount you can invest.

SIPP Account

A self-invested personal pension (SIPP) is a type of tax-efficient personal pension that usually offers you access to a wider choice of investments than other types of pension.

Transfer your investments to us

If you’ve got ISAs or investments elsewhere, why not transfer them to Smart Investor?

Before transferring, make sure you are aware of any transfer fees from your current provider, other costs that you might incur, disadvantages that you might encounter or any benefits you might lose. Transferring cash or investment ISAs won’t affect their tax-efficient status and doesn’t count as a subscription towards your 2019/20 ISA allowance. If you transfer cash or investments from a Lifetime ISA to an Investment ISA, it will count as a Lifetime ISA withdrawal and you will incur the 25% government charge on the amount transferred.

Remember, the value of investments can fall as well as rise and you could get back less than you invest. Tax rules can also change and their effects on you will depend on your individual circumstances.

Invest the smart way. Transfer to us, today.

What is Smart Investor?

Smart investor is a direct investing service from Barclays that is aimed at helping you achieve your investment goals. You make your own investment decisions. 

A simple service that makes investing easy

Clear pricing with no hidden charges

Tools and resources to help guide your investment decisions

The value of investments can fall as well as rise and you may get back less than you invest. Investing is not for the short term. If you're not sure about investing, seek independent advice.

Our Research Centre

Our Research Centre offers various tools and resources to help you make smarter investment decisions.

Find real-time pricing, the latest market movements, and track how a particular investment is performing. We offer advanced charting and virtual portfolios.

Sign up to receive our free email updates

For the latest news, market research and insight.

Ready-made Investments

Our Ready-made investments are funds that invest in a range of different investments, and are looked after by a fund manager. They offer a useful way of diversifying your money across a range of assets.

We do not offer advice. If you’re unsure about investing, seek independent advice.

Stay up to date

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Investing in emerging markets can be a rollercoaster ride.  We explain what you need to know.

Investing in Asia’s tech tigers

Asian emerging markets are embracing new technologies. Here, we look at potential opportunities for investors in these ‘tech tigers’.

Four tips for investors from Brexit

June 23 marks three years since the UK voted to leave the European Union. Here, we consider the impact and lessons for investors.

Four reasons to consider long-term investing

Investing over the long-term may increase your prospects for returns. Here, we explore why this strategy might work.

Need some help?

Call us

If you have any questions, you can give us a call on 0800 279 36671