Smart Investor

Take the complexity out of investing

Our Ready-made Investments offer a quick, simple, low-cost way to get started.


The value of investments can fall as well as rise. You may not get back what you invest. We don’t offer personal financial advice so if you’re not sure about investing, seek independent advice.


Smart investor offers accounts designed to suit a range of clients' needs. You make your own investment decisions. It’s quick and easy to get started.

Investment ISA

Take advantage of tax-efficient investing and use your £20,000 ISA allowance. Be aware that tax rules can change and their effects vary depending on your individual circumstances.

Investment Account

A flexible, straightforward account with no limits on the amount you can invest.

SIPP Account

A self-invested personal pension (SIPP) is a type of tax-efficient personal pension that usually offers you access to a wider choice of investments than other types of pension. Be aware that tax rules can change and their effects vary depending on your individual circumstances.

What are Ready-made Investments?

  • They’re quick and simple – choose from five diversified Ready-made Investment funds to suit different goals and attitudes to risk
  • Spread the risk – our fund managers aim to invest in a diverse range of places, companies and investment types to try to grow your investment and reduce the overall risk of loss
  • Over to the experts – leave the day-to-day management to us. Barclays’ experts work hard to try to optimise returns and respond to changing markets.

Please consider whether Ready-made Investments are right for you and if you’re not sure, seek independent advice. 

What is Smart Investor?

Smart investor is a direct investing service from Barclays that is aimed at helping you achieve your investment goals. You make your own investment decisions. 

A simple service that makes investing easy

Clear pricing with no hidden charges

Tools and resources to help guide your investment decisions

The value of investments can fall as well as rise and you may get back less than you invest. Investing is not for the short term. If you're not sure about investing, seek independent advice.

Our Research Centre

Our Research Centre offers various tools and resources to help you make smarter investment decisions.

Find real-time pricing, the latest market movements, and track how a particular investment is performing. We offer advanced charting and virtual portfolios.

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Transfer investments to us

If you’ve got ISAs or investments elsewhere, why not transfer them to Smart Investor?

Before transferring, make sure you are aware of any transfer fees from your current provider, other costs that you might incur, disadvantages that you might encounter or any benefits you might lose. Transferring cash or investment ISAs won’t affect their tax-efficient status and doesn’t count as a subscription towards your 2019/20 ISA allowance. If you transfer cash or investments from a Lifetime ISA to an Investment ISA, it will count as a Lifetime ISA withdrawal and you will incur the 25% government charge on the amount transferred.

Remember, the value of investments can fall as well as rise and you could get back less than you invest. Tax rules can also change and their effects on you will depend on your individual circumstances.

Invest the smart way. Transfer to us, today.

Stay up to date

Views on the News

A weekly round-up of the leading business, personal finance, investment, savings and pensions stories in the press from the past week, including analysis and opinion from BIS experts.

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Need some help?

Call us

If you have any questions, you can give us a call on 0800 279 36671