Smart Investor

Become the investor you were meant to be

Open an account and start investing for the future you want. Investments can fall as well as rise in value.


The value of investments can fall as well as rise. You may not get back what you invest. We don’t offer personal financial advice so if you’re not sure about investing, seek independent advice. Tax rules can change and their effects vary depending on your individual circumstances.


Smart investor offers accounts designed to suit your needs. You make your own investment decisions. It’s quick and easy to get started.

Investment ISA

Take advantage of tax-efficient investing and use your £20,000 ISA allowance.

Investment Account

A flexible, straightforward account with no limits on the amount you can invest.

SIPP Account

A self-invested personal pension (SIPP) is a type of tax-efficient personal pension that usually offers you access to a wider choice of investments than other types of pension.

What is Smart Investor?

Smart investor is a direct investing service from Barclays that is aimed at helping you achieve your investment goals. You make your own investment decisions. 

A simple service that makes investing easy

Clear pricing with no hidden charges

Tools and resources to help guide your investment decisions

The value of investments can fall as well as rise and you may get back less than you invest. Investing is not for the short term. If you're not sure about investing, seek independent advice.

Our Research Centre

Our Research Centre offers various tools and resources to help you make smarter investment decisions.

Find real-time pricing, the latest market movements, and track how a particular investment is performing. We offer advanced charting and virtual portfolios.

Sign up to receive our free email updates

For the latest news, market research and insight.

Ready-made Investments

Our Ready-made investments are funds that invest in a range of different investments, and are looked after by a fund manager. They offer a useful way of diversifying your money across a range of assets.

We do not offer advice. If you’re unsure about investing, seek independent advice.

Stay up to date

How to spot a long-term winner

Picking stocks successfully is as much an art as it is a science. But successful investing is not about taking a punt on one or two shares; it’s about diversifying across a spread of stocks from a wide range of industry sectors.

Investing for your portfolio and the planet

Investors may be concerned that they might not be able to do well by doing good, but there is evidence to suggest that investing for the planet doesn’t need to mean sacrificing returns.

20 years of ISAs: Is investing right for you?

April 2019 marks the 20th anniversary of the ISA, yet relatively few people are choosing to invest their ISA allowance, Barclays research reveals. We explore why.

Six strategies to reduce investment risk

Investors can use various strategies to reduce risk, and limit potential losses. Here, we consider six of these, and explain how they work.

Need some help?

Call us

If you have any questions, you can give us a call on 0800 279 36671